K42 Documentation

Appearance

Deal Clips ​

What Are Deal Clips? ​

Deal clips are a core advertising product in the K42 network. An advertiser creates a deal targeting specific brands and audiences. Members see these deals surfaced in your app, and by "clipping" (saving) one, they activate it. The next qualifying purchase triggers a cashback reward.

Think of it like a digital coupon - the member saves it, uses it, and it's consumed.

How It Works ​

Deal Configuration ​

Deals are configured by advertisers on the K42 Platform. The publisher does not create or manage deals - they are delivered automatically based on targeting rules. Key properties of a deal include:

  • Target brand and items - which brand and optionally which specific items within that brand trigger the reward
  • Reward - a percentage of the purchase amount or a fixed amount, delivered as cashback
  • Audience targeting - which members are eligible, based on their attributes (e.g. tier, location, spend history)
  • Capacity - how many members can clip the deal in total
  • Per-member limits - typically one clip per deal, though this is configurable
  • TTL (optional) - how much time must pass before a member can clip the same deal again, if re-clipping is allowed at all

Once a deal is clipped and redeemed by a member, it is consumed and no longer appears in their eligible deals.

User Experience ​

From the end-user's perspective:

  1. Discovery - The member opens an offers section in your app and sees available deals. Each deal displays creative content (banner or card format) with the brand name, reward amount, and a brief description.

  2. Activation - The member taps "Save" or "Clip" on a deal they're interested in. The deal moves to their saved offers / wallet section. It no longer appears in the available deals feed.

  3. Redemption - The member shops at a qualifying brand and pays with their card. They don't need to do anything special at checkout - the transaction is automatically detected and matched.

  4. Reward - The member receives a notification (push, in-app, or email) that cashback has been earned.

Publisher Responsibilities ​

As a publisher, your role in the deal clips product is:

  • Surface deals - Call the delivery endpoint and render creative content in your app. Design the offers screen and deal detail views.
  • Implement the clip action - When a member taps "Save", call the clip endpoint. Update your UI to reflect the saved state.
  • Show saved deals - Provide a section where members can view their active clips (the offers they've saved but not yet redeemed).
  • Ingest transactions - Feed card transaction data into the Publisher software so that qualifying purchases can be matched.
  • Handle reward webhooks - When a cashback is triggered, the Platform delivers a webhook event. Use this to notify the member and track rewards in your own systems.

For API implementation details, see: